Lesson One: Optimising Your Bio

Your Instagram bio is a really important foundation for your Instagram business page and is basically a cover letter, portfolio and website all wrapped into one concise package on Instagram.

Not only that, it acts as vital indicators to the Instagram algorithm when it comes to being found by users searching for the service that you offer.

But with a limited character space and people’s short attention spans, how do you decide what to include?

In this lesson we will look at what you should include and where to make sure you are visible to your ideal client and get on the right path to getting more followers, enquiries and orders too.